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Senior Teaching Assistant

Malcolm Duerod


  • MS, Harvard University, Management, 1998, Boston, MA USA
  • BS, University of California at Berkeley, Business Administration, 1993, Berkeley California, USA

Research Topics

  • Marketing of Place: Entrepreneurial Ecosystems, and Regional Advantage


Academic Journals

(The Journals appeared in SCI, SCI Exp.,SSCI and AHCI are shown with *)

  • *Dr. Teoman Duman, Okai Ozbal; The role of affective factors on brand resonance: Measuring customer‐based brand equity for the Sarajevo brand, Journal of Destination Marketing and Management, Oct. 2017