Quick Links

http://people.ibu.edu.ba/mpoturak/
Assist. Prof. Dr.

Mersid POTURAK


Education

  • PhD, Internacional Burch Univerity, Management, 2015, Sarajevo, BiH
  • MA, Internacional Burch Univerity, Management, 2011, Sarajevo
  • BS, Mechanical Faculty , Industrial Management , 2009, Sarajevo, BiH


Experiences

  • International Burch University, Senior Teaching Assistant- Sep. 2011,


Research Topics

  • Marketing


Academic Journals

(The Journals appeared in SCI, SCI Exp.,SSCI and AHCI are shown with *)

  • Mersid Poturak and Teoman Duman; The Role of Marketing Standardization/Adaptation Strategies on Managers’ Satisfaction with Export Performance: Proposal of a Conceptual Framework, European Journal of Economic Studies, Vol. 10, No. 4, Mar. 2015
  • Minela Hadzic, Mersid Poturak; Students Perception about Financial Literacy: Case Study of International Burch University, European Researcher, Vol. 77, No. 6, Jun. 2014
  • Almir Ljeskovica, Mersid Poturak; Marketing Factors Affecting Leasing Selection in Bosnia and Herzegovina: Case Study on VB Leasing, European Researcher, Vol. 77, No. 6, Jan. 2014
  • Mersid Poturak; Private universities service quality and students satisfaction, Global Business and Economics Research Journal, Vol. 3, No. 2, Jan. 2014
  • Mersid Poturak; Influence of Product Packaging on Purchase Decisions, European Journal of Social and Human Sciences, Vol. 3, No. 3, Jan. 2014
  • Mersid Poturak Teoman Duman; Marketing Mix Standardization/Adaptation and Export Performance, European Researcher, Vol. 69, No. 2, Feb. 2014
  • Mersid Poturak Hana Uzun; Factors Affecting Online Shopping Behavior of Consumers, European Journal of Social and Human Sciences, Vol. 3, No. 3, Jan. 2014
  • Mersid Poturak Dalila Salkanovic; Peoples Perception About Ethnocentrism in BIH, European Researcher , Vol. 79, No. 7, Jan. 2014
  • Mersid Poturak Lejla Kargic; Factors That Influence State or Private University Selection, European Journal of Contemporary Education, Vol. 9, No. 9, Oct. 2014
  • Ozlen, M. K., & Poturak, M.; Tourism in Bosnia and Herzegovina, Global Business and Economics Research Journal, Vol. 2, No. 6, Jun. 2013
  • Poturak M. and Kadric N.; Students Perceptions about Celebrity Endorsement, European Researcher 2331-2340, Vol. 59, No. 9-2, Jan. 2013
  • Poturak, M.; Role of Ethnocentrısm and Its Effect on Purchase Decısıons, CEA Journal of Economics, Vol. 8, No. 1, Jan. 2013
  • Poturak, M.; Marketing Factors Influencing Bank Selection in Bosnia and Herzegovina, CEA Journal of Economics, Vol. 7, No. 2, Dec. 2012


Proceedings

  • A. Goksu, M. Poturak; And Optimization of The Process of Cutting Textiles in Automotive Industry Using Flexsim Simulation Software, INTERNATIONAL CONFERENCE ON KNOWLEDGE, ECONOMY & MANAGEMENT PROCEEDINGS , SArajevo/BiH, Jul. 2011, Page 15
  • I. Djedovic; Publications: Knowledge Society, With A Closer Look at Bosnia and Herzegovina: Facilitators, Hinders, Strategic Advantages and Ways BiH Should Approach This Issue, 9th INTERNATIONAL CONFERENCE ON KNOWLEDGE, ECONOMY & MANAGEMENT PROCEEDINGS, Sarajevo/BiH, Jun. 2011, Page 14


Books

  • Mersid Potuak Teoman Duman; International Marketing Strategies , International Burch University